Northumberland Tourism is the voice of tourism in Northumberland working with businesses and public agencies to achieve the vision for Northumberland, to promote the area and ensure visitors have the best possible experience. Northumberlands tourism partnership has been guided by the goals of the countys Area Tourism Management Plan (ATMaP). So what has been achieved since the first ATMaP was drawn up in 2006?It has been the creation of Northumberlands first truly co-ordinated approach to visitor economy development, based on a vastly improved understanding of the visitor and sound business evidence, which has had the greatest impact – agencies and business acting together with a focus on the customer.The Passionate People, Passionate Places campaign has been credited with raising awareness and perceptions of the region nationally and internationally. Marketing by One North East, Northumberland Tourism and Hadrians Wall Heritage, backed by business investment, is proven to attract visitors to Northumberland. The 2010 visitor survey tells us 18% of all Northumberlands visitors were influenced by destination marketing last year.
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